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Arts Marketing and Audience Engagement in the 21st Century: Building the Capacity of PA's Cultural Sector

 

About the Initiative 

This two-year capacity-building initiative, created and implemented by Americans for the Arts' National Arts Marketing Project and funded by the Pennsylvania Council on the Arts, aims to support, strengthen and advance the arts marketing and audience engagement skills of the commonwealth’s arts and cultural professionals.

The Initiative seeks to:

  • Assist Pennsylvania-based arts and cultural organizations achieve increased and engaged audiences on a consistent basis through
         skill-building in the areas of arts marketing and audience engagement.
  • Address long-term systemic issues of declining arts participation and loyal arts audiences in Pennsylvania
  • Assist arts and cultural organizations–particularly those within diverse communities–in attracting and retaining expanded audiences.

2018 Application details

2018 marks the second, two-year training cycle for this initiative, which will begin in early summer of this year. Arts professionals who reside in PA (particularly Western PA) and work at PA arts and cultural organizations are invited and encouraged to apply. Information on program details, selection criteria and the application process can be found at this link.
The deadline to apply to cohort 2 is April 27, 2018. 

For questions about the program, contact Ruby Lopez Harper (rharper@artsusa.org) or Norah G. Johnson (717-525-5549 or norajohnso@pa.gov).