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Arts Marketing and Audience Engagement in the 21st Century: Building the Capacity of PA's Cultural Sector

 

About the Initiative 

This two-year capacity-building initiative, created and implemented by Americans for the Arts' National Arts Marketing Project and funded by the Pennsylvania Council on the Arts, aims to support, strengthen and advance the arts marketing and audience engagement skills of the commonwealth’s arts and cultural professionals.


Members of cohort 1 of the Arts Marketing and Audience Engagement in the 21st Century training initiative. These individuals represent arts and cultural organizations from the central and southeastern portions of the commonwealth.



The Initiative seeks to:

  • Assist Pennsylvania-based arts and cultural organizations achieve increased and engaged audiences on a consistent basis through
         skill-building in the areas of arts marketing and audience engagement.
  • Address long-term systemic issues of declining arts participation and loyal arts audiences in Pennsylvania
  • Assist arts and cultural organizations–particularly those within diverse communities–in attracting and retaining expanded audiences.

2018 Cohort details

2018 marks the second, two-year training cycle for this initiative, which kicked off in late June. This year's cohort is composed of arts professionals from organizations located in the western portion of Pennsylvania. 


Members of cohort 2 of the Arts Marketing and Audience Engagement in the 21st Century training initiative. These individuals represent arts and cultural organizations from the western portion of the commonwealth.


Members of cohort 2 participating in a group presentation during a three-day 'boot camp' training that kicked off their two-year training cycle (June 2018). 


2019 Cohort Details (Contingent on Funding) 

The year three cohort, which will kick off in early summer 2019, will tentatively be composed of arts professionals from organizations located in the northeast and central regions of the commonwealth.  

Information on program details, selection criteria and the application process can be found at this linkThe deadline to apply to cohort 3 has yet to be determined, but will likely fall in March or April of 2019. 

For questions about the program, contact Ruby Lopez Harper (rharper@artsusa.org) or Norah G. Johnson (717-525-5549 or norajohnso@pa.gov).